Alwin de Rooij, PhD


  • Assistant Professor in Creativity Research / Tilburg Center for Communication and Cognition, Tilburg University / 2015 – present

    At Tilburg University I conduct (neuro)psychological and artistic research on how creativity and imagination work, and how these can be enhanced. Emerging technologies play a central role in my studies. A key ambition is to bridge the gap between fundamental creativity and imagination research and professional practice in domains such as art, design, and marketing. I teach and develop courses on the psychology of creativity and research methods, co-initiated the New Media Design master program, and supervise PhD, MSc, and BSc honors students.

  • Lecturer in Communication and Multimedia Design / Academy for IT & Design, The Hague University of Applied Sciences / 2010 – 2012

    Teaching and development of courses on art theory, experience design, and human-computer interaction.

  • Independent Arts Professional / Self-employed / 2008 – 2011

    Artistic research, development and production of media art works, specializing in social robotics and artificial intelligence as a medium of expression. Exhibition and performance venues include Todays Art Festival, V2_ Lab for the Unstable Media, Discovery Festival, and Key of Life Festival.


2012 – 2016 | PhD in Creativity Science | Centre for Creativity in Professional Practice | City, University of London

2008 – 2010 | MSc in Media Technology | Leiden Institute for Advanced Computer Science | Leiden University

2004 – 2008 | BFA in Autonomous Art | Interfaculty ArtScience | Royal Academy of Art


de Rooij, A., Dekker, E., Slegers, K., & Biskjaer, M. (2021). How graphic designers rely on intuition as an ephemeral facility to support their creative design process. International Journal of Design Creativity and Innovation, online first. PDF

Geerts, J., de Wit, J, & de Rooij, A. (2021). Brainstorming with a social robot facilitator: Better than human facilitation due to decreased evaluation apprehension? Frontiers in Robotics and AI, 8, article 156. PDF

de Rooij, A., Wijers, I., & Marinussen, M. (2021). Emergence of Metacognitive Knowledge via Audible Pupil Size. In Proceedings of the 32nd Annual Conference of the European Association of Cognitive Ergonomics, article 18. PDF 🏆

Rivera, A., de Rooij, A., & Jones, S. (2020). Reflective Journaling: A Theoretical Model and Digital Prototype for developing Creativity and Resilience. In Proceedings of the 22nd International Conference on Human-Computer Interaction, 144-158.

de Rooij, A. & Vromans, R.D. (2020). The (Dis) Pleasures of Creativity: Increases in Spontaneous Eye Blink Rate during Divergent and Convergent Thinking Depend on Individual Differences in Positive and Negative Affect. The Journal of Creative Behavior, 54 (2), 436-452. PDF

Valtulina, J. & de Rooij, A. (2019). The Predictive Creative Mind: A First Look at Spontaneous Predictions and Evaluations during Idea Generation. Frontiers in Psychology, 10, 2465. PDF

Marinussen, M. & de Rooij, A. (2019). Being Yourself to be Creative: How avatar self-similarity supports the generation of original ideas in virtual environments. In Proceedings of the 2019 ACM SIGCHI Conference on Creativity and Cognition, 285-293. PDF

de Rooij, A., Vromans, R.D., & Dekker, M. (2019). Eye Blink Rate Predicts and Dissociates the Effective Execution of Early and Late Stage Creative Idea Generation. In Proceedings of the 41st Annual Conference of the Cognitive Science Society, 1606-1612. PDF

van Rijsbergen, K. & de Rooij, A. (2019). Art-Science Collaboration: The Role of Problematization and Artefact Use. In Proceedings of the 7th Conference on Computation, Communication, Aesthetics & X, 271-283. PDF

Terpstra, A., Schouten, A., de Rooij, A., & Leenes, R. (2019). Improving Privacy Choice through Design: How Designing for Reflection supports Privacy Self-ManagementFirst Monday, 24 (7), Art. Terpstra. PDF

van Dartel, M. & de Rooij, A. (2019). The Innovation Potential of Sensory Augmentation for Public Space. In Proceedings of the 25th International Symposium on Electronic Art, 79-84. PDF

de Rooij, A. (2019). Enhanced Cognition via Augmented Interoception. Presented at the 2nd BAaST Workshop on Inbodied Interaction (ACM CHI '19). PDF

de Rooij, A., Vromans, R.D., & Dekker, M. (2018). Noradrenergic Modulation of Creativity: Evidence from Pupillometry. Creativity Research Journal, 30 (4), 339-351. PDF

de Rooij, A., Schraffenberger, H., & Bontje, M. (2018). Augmented Metacognition: Exploring Pupil Dilation Sonification to Elicit Metacognitive Awareness. In Proceedings of the Twelfth International Conference on Tangible, Embedded, and Embodied Interaction, 237-244. PDF

Ruhl, A., de Rooij, A., & van Dartel, M. (2018). The Artistic Potential of Tactile Vision Interfaces: A First Look. In Proceedings of the Twelfth International Conference on Tangible, Embedded, and Embodied Interaction, 73-79. PDF 🏆

de Rooij, A. (2018). Designing Interactive Systems that Augment Creativity by Regulating Task-Evoked Emotion. Workshop on Designing Interactive Systems to Support and Augment Creativity (ACM DIS '18). PDF

de Rooij, A., van Dartel, M., Ruhl, A., Schraffenberger, H., van Melick, B., Bontje, M., Daams, M., & Witter, M. (2017). Sensory Augmentation: Toward a Dialogue between the Arts and Sciences. In Brooks A., Brooks E., Vidakis N. (eds) Interactivity, Game Creation, Design, Learning, and Innovation. ArtsIT 2017, DLI 2017. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 229. Springer, Cham. PDF

de Rooij, A., Corr, P., & Jones, S. (2017). Creativity and Emotion: Enhancing Creative Thinking by the Manipulation of Computational Feedback to Determine Emotional Intensity. In Proceedings of the 2017 ACM SIGCHI Conference on Creativity and Cognition, 148-157. PDF

de Rooij, A., van der Land, S., & van Erp, S. (2017). The Creative Proteus Effect: How Self-Similarity, Embodiment, and Priming of Creative Stereotypes with Avatars Influence Creative Ideation. In Proceedings of the 2017 ACM SIGCHI Conference on Creativity and Cognition, 232-236. PDF

de Rooij, A. (2016). Hacking into the Emotion-Creativity link: Two new approaches to interactive systems that influence the relationship between emotion and creativity (PhD thesis). City University London, London, United Kingdom. PDF

de Rooij, A., Corr, P., & Jones, S. (2015). Emotion and Creativity: Hacking into Cognitive Appraisal Processes to Augment Creative Ideation. In Proceedings of the 2015 ACM SIGCHI Conference on Creativity and Cognition, 265-274. PDF

de Rooij, A. & Jones, S. (2015). (E)Motion and Creativity: Hacking the Function of Motor Expressions in Emotion Regulation to Augment Creativity.In Proceedings of the Ninth International Conference on Tangible, Embedded, and Embodied Interaction, 145-152. PDF 🏆

de Rooij, A. (2014). Toward Emotion Regulation via Physical Interaction. In Companion volume of the Proceedings of the 19th International Conference on Intelligent User Interfaces, 57-60. PDF

de Rooij, A. (2014). Arm Expression Recognition using Acoustic Myography. Technical Report. PDF

de Rooij, A. & Jones, S. (2013). Motor Expressions as Creativity Support: Exploring the Potential for Physical Interaction. In Proceedings of the 27th International British Computer Society Human Computer Interaction Conference, article 47. PDF

de Rooij, A. & Jones, S. (2013). Mood and Creativity: An Appraisal Tendency Perspective. In Proceedings of the 9th ACM Conference on Creativity and Cognition, 362-365. PDF

de Rooij, A., Broekens, J., & Lamers, M. H. (2013). Abstract Expressions of Affect. International Journal of Synthetic Emotions, 4 (1), 1-31. PDF

de Jong, S., Kirkali, D., Schraffenberger, H., Jillissen, J., de Rooij, A, & Terpstra, A. (2010). One-press control: a tactile input method for pressure-sensitive computer keyboards . In CHI '10 Extended Abstracts on Human Factors in Computing Systems, 4261-4266. PDF

= Best paper award